Listen to the Podcast!  To Be Blunt

To Be Blunt features: discussions among Marketers, Brand Builders, Founders, Senior Level Executives, and CEO’s of leading cannabis businesses that are navigating the journey from unregulated to regulated.

The difference: Everyone speaking is working professionally to establish their brand(s) or business in the growing legal cannabis market. Every Monday Shayda will discuss a trending topic with other leaders within the cannabis industry and discuss it unscripted, with no pre-prepared questions. It will be as if you are sitting with the guests over dinner — discussing the truth and reality behind each topic of discussion. And the truth is — it isn’t what you are hearing in most interviews.

The mysterious black box has officially been cracked open. We are discussing the good, bad, and ugly that we all must deal with, and how we are all moving forward to normalize and professionalize this industry despite regulatory changes, federal and state law roadblocks, and the many headwinds experienced within the industry.

This is the study of operating a successful business in cannabis. This is To Be Blunt.


Featured EPISODES:

Title: From Legacy to Legends with Christine De la Rosa of The People’s Ecosystem

Date: 05.23.2022.             Length: 1:11:14

Sneak Peak: “There are huge tropes around people of color to not look for holistic medicine. And you have to first work through the tropes, the propaganda tropes around people of color and the use of cannabis.” – Christine De La Rosa

Title: Prolific Cannabis Brand Marketing with Sam Arellano of ABC Brand/Design


Date: 05.30.2022.           Length: 55:22


Sneak Peak: “Without question, consumers are incredibly savvy and I caution any and all brand marketers to underestimate them at their own peril. They’re tuned in. They’re educated. They’re paying attention… You want to compel them to action. And that’s not easy to do in this sort of digitally equipped world that we live in so authenticity plays  through.“ – Sam Arellano

Title: The Journey, Responsibility and Opportunity of Becoming Jane West with Jane West


Date: 05.02.2022.        Length: 1:06:08


Sneak Peak: “I think one of the things that I’ve learned over time is that, you know, people associate legalization with freedom with like, ‘Oh my god, we get to do this and we get to do that.’ And in reality, what’s happened is legalization is a lot more regulation, and taxation, and rules, and limiting opportunity, limiting access.” – Jane West